MARKETING
Marketing
You can have the best product offering, most beautiful website, and world-class customer service, but without the right marketing support, none of it really matters. As a full service, non-conventional agency, Sidebar has an extensive network of marketing specialists which enables us to offer a wide array of best-of-breed services for every output in a full 360-degree or laser-focused marketing strategy.
Campaigns
A well-timed and thought out campaign can have an significant business impact. A great campaign is always rooted in clear strategic objectives, strong messaging, a deep understanding of target market, and the right channel and tactic mix.
Sidebar Marketing Campaign solutions include
Creative Strategy
We live for creative ideas that give goose bumps and make eyes light up – the ones that make your competitors wish they’d thought of that. We don’t do flashy creative if it isn’t going to be effective in achieving set objectives. Everything we do is carefully considered, and creatively inspired.
Print and Outdoor
If your audience is best reached through select print and outdoor media, we’ll find it, book it and execute effective creative to specification.
Digital
The right digital campaign touchpoints give you exceptional reach and unmatched targeting – for a fraction of the cost of traditional channels.
Branded Content
Branded content that connects and resonates will give your campaign heart, soul and most importantly – results.
Audio and Video
Some content is best executed as audio, and we have the tools, resources and creativity to help you do it exceptionally well.
Google Display Network, mobile and social ads
We make sure your message finds your target audience in the right moment and the right format.
Events and Experiential
When you can’t beat face-to-face interaction, we’ll help you create the ideal event or brand experience.
Content
Content is all about connecting with your audience in a way that makes them want to interact with you. Because no one wants to be bombarded with hard-sell messaging all the time – that’s a sure-fire way to get someone to hit ‘unsubscribe’ or ‘unfollow’. With Sidebar, you have a full content creation studio at your service to take your content marketing to the next level.
Sidebar Content Marketing services include
Video
Sometimes a well-produced video can do more for your brand or business than a detailed pitch deck or complex website. From storyboarding and scriptwriting, to shooting, animating, CGI, voice overs, photo and art production, post-production editing and finalising services, we’ll take you from early concept, to expert execution.
Audio and podcasting
If you’ve got something worth saying (or need an actor with a voice like butter to say it), we’ll help you conceptualise, storyboard, write, produce and edit.
Emailers and newsletters
Create effective email communications that work across mailing platforms and result in trackable conversions.
Copywriting
What can we say? We have a way with words. We craft your brand tone and personality through our copy. Because nothing kills a lead like a glaring typo or poor grammar. And because when you know the rules, you can break them (like the way we started this sentence with ‘and’ and ‘because’).
Online banners
Banner advertising is an art in itself. We understand the formats inside out and can guide you on the best options to find your audience wherever they are online.
SEO and PPC
Use keyword research and search trends to improve your search ranking through optimised content and smartly targeted ads.
Blank print advertising is only effective 0.0001%* of the time. We make print pop. Whether you need editorial content, or want to book the biggest billboard on the highway, we’ll make it work.
*not an actual fact.
Social Media and Public Relations
We’re the agency who will tell you if you shouldn’t be on social media. We’re also the agency who will give you expert guidance on making the right channels work for your business objectives. We don’t do fluffy stuff for vanity metrics. We do strategic communications (that may or may not occasionally involve a hilarious cat meme, but only if it’s 100% on-brand and on-strategy).
Sidebar Social and PR solutions cover
Communications strategy
We define your audience, your channels, what you need to say, and how to say it (and show it).
Social Content Plans
We produce content in advance on your preferred schedule, while remaining nimble and reactive when we need to be.
Establish a strong presence on the biggest social network in the world. Create a community around your brand and reach new audiences through the right content and ad tactics.
You can’t be on the ‘gram without a defined visual aesthetic and something worth saying. You’re competing with pictures of everyone’s breakfast and exotic holidays – but if you work with us, we’ll make sure you stand out.
Reporting
Everyone loves a good graph with an upward trajectory – and we’ll make sure you have a lot of those. But we’ll also make sure you have the insights to match. We’re about real results that impact your business, and it shows in our reports.
Influencer Engagement
We know the difference between reach and real influence. We source and collaborate with macro and micro influencers who speak to your target audience.
