DESIGN
Sidebar has design in its DNA. As ex-agency art directors, we know the power good design has to completely transform a user experience. Design-thinking permeates everything we do. Our design work is purpose-driven and user-centric.
Brand Identity
Strong brand identity makes you instantly recognisable to your existing and prospective customers. It’s what sets your business or apart – and it sets expectations for what product or services you offer. Weak brand identity can confuse customers and make it so much more difficult to sell what you’re offering. Brand identity is about looking the part and matching your aesthetics to your brand purpose and target audience.
Sidebar Brand Identity solutions include
Logo Design
Start from scratch or give a tired logo a new lease on life. After an ideation session, we’ll give you various options to choose from and will further refine until you have a logo you can’t wait to show the world.
Brand Assets
A logo alone doesn’t define a brand, brand assets are the visual devices that help make every output feel on-brand. This includes fonts, colour palettes, image libraries, and other visual elements.
Corporate Identity
Your Corporate Identity is a handbook that ensures your brand translates all contexts – no matter who’s working on it. It is a guide that includes how your logo should be applied, colour usage, tone of voice, key messaging, image guidelines, and other design rules for consistent branding.
Stationery
Put your best branded foot forward with branded stationery including email signatures, letterheads, business cards, invoice templates and more.
Packaging Design
At Sidebar, we simply adore playing with packaging design. There’s nothing quite like touching, seeing and feeling design in the 3D world. Over the years we’ve worked with numerous brands and businesses to bring innovative design-thinking to the products they sell.
Sidebar Packaging Design services include
Labels
From once-off projects to setting up templates for full product ranges, we’ll do exactly what you need.
Outer box and case design
We work with you to design something that pops on shelf and in the hands of your customers.
Inserts
We say ‘no thank you’ to intimidating inserts with tiny text and a million folds before you can find the sentence you’re looking for. We make package inserts that get your message across clearly and look good at the same time.
Point-of-Sale Design
We have extensive experience designing POS elements and can easily marry eye-popping creative with practical requirements and spacing considerations. We help imagine the brand experience in-situ and make sure you stand out. Sidebar can set up print-ready designs for all collateral and work directly with printers and suppliers to ensure it all comes together.
Sidebar POS Design services include
Indoor and Outdoor
Exhibition displays, billboards, gazebos, banner walls, pull-up banners, table covers, bunting, flags, and much more – including custom designs to specifications.
Experiential
Need to create an interactive brand activation? We’ll design all elements and promoter collateral.
Retail Environment
We understand the different requirements of retail partners and design printed and digital retail POS elements. Including shelf wings, wobblers, shelf strips, counter-top displays, end displays, counter mats and so much more.
Editorial Design
Print is every designer’s first love. At Sidebar it’s no different. We get excited about receiving print proofs (and can’t promise we won’t give them a sniff).
Sidebar Editorial Design services include
Annual Reports
Template design, content placement, print set-up and proofing. Digital and print.
Brochures
We’ll advise on the best structure based on your required content and will assist with printing.
Magazines
We can layout and print and digital magazines of any type. We also do design for magazine ads and advertorial content.
Fliers
Design, content creation, print set up and guidance on ideal size and paper types.
Posters
From street pole ads, to event and in-store posters, we love a big canvas to play with.
Infographics
Make the complex simple with the smart graphic representation of ideas and data for use in print or online.
