Briefed to created an identity for a joint venture between two established finance companies. We chose the well established UBank to be the visual brand identifier and build on existing brand value.

The current UBank logo was incorporated into the new design and the same letterforms adapted to maximise brand recognition. The design had to communicate the digital-first and personal nature of the product. The existing UBank ‘fingerprint’ logo element was integrated into a lockup that referenced touch ID and fingerprint scanner iconography and app design.