Qatar Living
Qatar Living, the first and largest classifieds and news site in Qatar had gone 15 years without any major brand or design refresh. The dated look, while still effective was beginning to struggle against new, younger entrants into the Qatar market from both local and international brands. Additionally QL wanted to extend its brand into more premium offers without alienating the current audience.
We undertook a thorough brand audit as well as reviewing the competitive landscape to see how best to approach these challenges while preserving a decade and a half of heritage and brand loyalty.
social
A vibrant palette was developed to consistently present and help with category discovery across the wide range of content. Alongside clean geometrical design elements that echoed the hooped speech bubbles of the logo, new premium categories were created as extensions of the existing sections.
Full templates for post, video and related content were supplied so that content could be posted and updated quickly and efficiently and to ensure consistent brand presentation across all platforms.
the result
The new refresh has been very well received across the board. The audience loves the fresh, colourful content and the easy of discovery while internally content creation has been made far easier and faster, allowing the teams to focus on quality above quantity. The success of the project also means QL have agreed to take the refresh further across the brand to the website itself and all communications and media.
