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Qatar Civil Aviation Authority

The Government of Qatar wanted to rebrand and reposition the Civil Aviation Authority (QCAA) to be a world leader for 2020 and beyond. Expanding its focus to international markets and updating a tired and dated identity.

the result

We undertook a thorough brand audit and positioning evaluation including secondary research and running internal focus sessions. From these results we developed a comprehensive visual brand strategy and design system to carry QCAA into the future.