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Doha News

Doha News Brand

Doha News wanted to relaunch after a period of shutdown and a change of ownership. With a history of and strong reputation for hard-news, the new management wanted to expand areas of coverage to include more life-style subjects without losing the existing brand recognition and previous good will and loyalty embedded in the audience.

The logo and palette were updated to meet today’s digital requirements and a crisp and professional no-nonsense design language built around them to present the new and improved Doha News to a potentially sceptical audience.

Web

A new website was developed to present information in as clear and uncluttered way as possible. Referencing the hard-news heritage with clean design and a content-first approach, images were made a priority to provide an eye-catching and welcoming user experience and make space for new, informative types of content.

Social

To support the new branding and expand segment appeal a rich, jewel-like colour palette was introduced to compliment the clean design for social templates. It was Applied across social in varying degrees to compliment content types and topics. This, alongside the image -priority strategy, ensured that Doha News posts would stand out in users’ social feeds.

Strands

To support the new branding and expand segment appeal a rich, jewel-like colour palette was introduced to compliment the clean design for social templates. It was Applied across social in varying degrees to compliment content types and topics. This, alongside the image -priority strategy, ensured that Doha News posts would stand out in users’ social feeds.

News

Building on the boxed logo identity, the design communicates the concept of Doha News as a repository for all your essential related content. The strong, dynamic horizontal and vertical movement signify speed and up-to-the minute information while complementing the angular and linear characteristics of the brand design as a whole.

Round Up

A regular show providing an overview of recent top News stories. Design and branding was built to reflect the News look and feel but with a heightened dynamic approach and presentation. This anchored the content to Doha News’ existing output while giving it a fresh and engaging aspect.

Up & Coming

Modern, geometric designs and dynamic animation provide placeholders for footage content to help highlight the real stars of this show – the entrepreneurs and creators of Doha. The bold colours and shapes point to modern, cutting edge ideas and a forward-thinking approach to innovation and ideation.

Styled by Reina

A personality led vehicle for the stylish and charismatic Reina Bouchakra. Hand drawn illustration combined with bold pastel patterns and real-life footage give life to the titles for this varied and chic show. The welcoming design avoids any snobbishness or exclusivity often associated with high fashion and appeals to both the fashion conscious and casual audience.

Doha Eats

A friendly, informal hand drawn identity perfectly set the tone for this relaxed and intimate foodie show, looking at everything form local restaurants to recipes and food news. The title design reduces responsively from a Doha skyline to the distinctive logo lockup of cutlery and text, leaving no doubt as to the content the viewer is about to see.

Bookmarked

Doha News’ books review show needed something to set it apart from the familiar stuffy formats of traditional review shows. Bold, modern geometric shapes interact with human hands to create an energetic and active identity for a subject usually perceived to be relatively staid and academic.

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