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48 is not just a number. To the distillers who developed it, recipe 48
represents perfection. Knowing they had created something exceptional with its 11 botanicals, this gin could not be contained. It had to be shared.

the result

We helped the brand share their passion for African excellence by launching and creating brand awareness through their website, social media, POS, menus, table talkers, as well as promotional packaging for their Valentine’s campaign.