Stategy – Sidebar Design https://sidebar.design Uninterupted Creative Digital Solutions Wed, 17 May 2023 10:35:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.3 https://sidebar.design/wp-content/uploads/2020/05/cropped-ICON-BLUE-32x32.png Stategy – Sidebar Design https://sidebar.design 32 32 StackIt Insure https://sidebar.design/portfolio/stackit-insure/?utm_source=rss&utm_medium=rss&utm_campaign=stackit-insure Wed, 17 May 2023 10:32:24 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=54007

StackIt Insure

We were part of this ground-breaking new insurance product that MFRF launched. It allows consumers to select and “Stack” their insurance – product by product. We conceptualised and designed the user journey and website from the get-go and developed video content to support the project.

the result

We delivered a user-friendly website with a journey that allows users to sign up, register, and get quoted within seconds. Claiming and communications are all done via WhatsApp & Email, providing clients with direct communique and access to their policies with convenient insurance on their terms. We also handled their socials with clever posts that turned traditional insurance offerings on its head – just like the products themselves.

https://stackit.insure/

]]> Qatar Living https://sidebar.design/portfolio/qatar-living/?utm_source=rss&utm_medium=rss&utm_campaign=qatar-living Mon, 15 Mar 2021 09:38:48 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53757

Qatar Living

Qatar Living

Qatar Living, the first and largest classifieds and news site in Qatar had gone 15 years without any major brand or design refresh. The dated look, while still effective was beginning to struggle against new, younger entrants into the Qatar market from both local and international brands. Additionally QL wanted to extend its brand into more premium offers without alienating the current audience.

We undertook a thorough brand audit as well as reviewing the competitive landscape to see how best to approach these challenges while preserving a decade and a half of heritage and brand loyalty.

Brand Audit
Brand Guidelines
Qatar Living Social Templates

social

A vibrant palette was developed to consistently present and help with category discovery across the wide range of content. Alongside clean geometrical design elements that echoed the hooped speech bubbles of the logo, new premium categories were created as extensions of the existing sections.

Full templates for post, video and related content were supplied so that content could be posted and updated quickly and efficiently and to ensure consistent brand presentation across all platforms.

Qatar Living Social Media

the result

The new refresh has been very well received across the board. The audience loves the fresh, colourful content and the easy of discovery while internally content creation has been made far easier and faster, allowing the teams to focus on quality above quantity. The success of the project also means QL have agreed to take the refresh further across the brand to the website itself and all communications and media.

Qatar Living Premium
]]> Snap-it Cover https://sidebar.design/portfolio/snap-it-cover/?utm_source=rss&utm_medium=rss&utm_campaign=snap-it-cover Fri, 15 May 2020 07:14:16 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53370

Snap-it Cover

Snap-it Cover gives you all the risk insurance you need and more for the stuff that matters to you, on your terms. Whether you want to insure something for just a day, or you want to pay weekly or monthly premiums.

the result

Snap-it gives you the flexibility to choose. Using smart object recognition, simply snap a picture of the item you want to insure and let the app do the rest. Transparent premiums, flexible cover, in-app claims processes.

]]> Pornstar Shotz https://sidebar.design/portfolio/pornstar-shotz/?utm_source=rss&utm_medium=rss&utm_campaign=pornstar-shotz Fri, 15 May 2020 07:02:40 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53434

Pornstar Shotz

We were approached to come up with a packaging for a cheeky new vodka infused drink. Pornstar Shotz is a passion fruit and vanilla flavoured vodka shot aimed at the younger target market.

the result

We designed a logo for the brand, a striking bright look and feel, product
packaging, case designs, website and monthly social media plans.

We also opened the door for the brand to expand the range into different types of product extensions.

]]> 48GIN https://sidebar.design/portfolio/48gin/?utm_source=rss&utm_medium=rss&utm_campaign=48gin Fri, 15 May 2020 06:57:33 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53426

48GIN

48 is not just a number. To the distillers who developed it, recipe 48
represents perfection. Knowing they had created something exceptional with its 11 botanicals, this gin could not be contained. It had to be shared.

the result

We helped the brand share their passion for African excellence by launching and creating brand awareness through their website, social media, POS, menus, table talkers, as well as promotional packaging for their Valentine’s campaign.

]]> Qatar Civil Aviation Authority https://sidebar.design/portfolio/qatar-civil-aviation-authority/?utm_source=rss&utm_medium=rss&utm_campaign=qatar-civil-aviation-authority Fri, 15 May 2020 06:51:54 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53419

Qatar Civil Aviation Authority

The Government of Qatar wanted to rebrand and reposition the Civil Aviation Authority (QCAA) to be a world leader for 2020 and beyond. Expanding its focus to international markets and updating a tired and dated identity.

the result

We undertook a thorough brand audit and positioning evaluation including secondary research and running internal focus sessions. From these results we developed a comprehensive visual brand strategy and design system to carry QCAA into the future.

]]> Al Jazeera Digital https://sidebar.design/portfolio/al-jazeera-digital/?utm_source=rss&utm_medium=rss&utm_campaign=al-jazeera-digital Thu, 14 May 2020 09:16:32 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53360

Al Jazeera Digital

With the continuous transition of media from appointment broadcast viewing to online on demand consumption, Al Jazeera Media Network wanted to launch a new current affairs and information digital channel that would function on its own digital properties as well as across social media.

Close Up

Close Up is all about original documentaries that tell unique stories of inspiring people all around the world. We worked on creating the branding, general programme look and feel, promos, social media templates, as well as video templates.

Start Here

This social vertical from Al Jazeera contextualises, simplifies and beautifully presents the building blocks for both big and small stories from around the world – in around seven minutes. We worked on creating the branding, general programme look and feel, promos, social media templates, as well as video templates.

Fork The System

This foodie show digs deeper into what food reveals about the world we live in, one forkful at a time. We worked on creating the branding, general programme look and feel, promos, social media templates, as well as video templates.

the result

This was a huge project that involved not just creating the brand and visual identity for the digital channel but also for the individual shows that would run alongside the current affairs content.

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