Copywriting – Sidebar Design https://sidebar.design Uninterupted Creative Digital Solutions Wed, 17 May 2023 10:35:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.3 https://sidebar.design/wp-content/uploads/2020/05/cropped-ICON-BLUE-32x32.png Copywriting – Sidebar Design https://sidebar.design 32 32 StackIt Insure https://sidebar.design/portfolio/stackit-insure/?utm_source=rss&utm_medium=rss&utm_campaign=stackit-insure Wed, 17 May 2023 10:32:24 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=54007

StackIt Insure

We were part of this ground-breaking new insurance product that MFRF launched. It allows consumers to select and “Stack” their insurance – product by product. We conceptualised and designed the user journey and website from the get-go and developed video content to support the project.

the result

We delivered a user-friendly website with a journey that allows users to sign up, register, and get quoted within seconds. Claiming and communications are all done via WhatsApp & Email, providing clients with direct communique and access to their policies with convenient insurance on their terms. We also handled their socials with clever posts that turned traditional insurance offerings on its head – just like the products themselves.

https://stackit.insure/

]]> OneDegree South https://sidebar.design/portfolio/onedegree-south/?utm_source=rss&utm_medium=rss&utm_campaign=onedegree-south Mon, 15 May 2023 07:34:58 +0000 https://sidebar.design/?post_type=liquid-portfolio&p=54118

OneDegree South

As an athlete himself, Phillip Ablort-Morgan found it hard to find fitting and comfortable underwear to run in. He then started OneDegree South, which is a sports underwear company that caters to breathability and comfort with a snug fit to run, jump and everything in between while maintaining your performance. OneDegree South produces functional underwear for active and everyday lifestyles.

the result

We took a company that needed a name, look and feel and gave it the boost it needed. From naming convention to branding and packaging, logo design, and email signatures, we did it all – in essence, we created a brand identity for OneDegree South. This is what happens when a great product, amazing ideas, and creative freedom come together.

]]> Comma Insure https://sidebar.design/portfolio/comma-insure/?utm_source=rss&utm_medium=rss&utm_campaign=comma-insure Fri, 18 Jun 2021 14:14:04 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53785

website

Comma Insure

A fully integrated website with chatbot functionality, which allows clients to manage their own insurance as they need it. There are 8 categories of items to choose from giving a broad range of cover to consumers. The chatbot feature gives consumers the freedom and flexibility to manage their insurance cover at their own leisure with their finger-tips.

social media

the result

The marketing campaign included a social media drive as well as influencer campaign, an internal staff launch featuring internal marketing communications, brand activations, an SEO/PPC launch as well as a explainer video providing guidelines for consumers to activate their insurance and manage it effectively according to their on demand insurance needs.

]]> Curatr https://sidebar.design/portfolio/curatr/?utm_source=rss&utm_medium=rss&utm_campaign=curatr Thu, 01 Apr 2021 09:55:21 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53765

Brand Guidelines

Curatr

Curatr offer unique, limited-run items across a range of furnishings, jewellery and gifts. They wanted to target a high-income luxury market with sophisticated design sensibilities, and this had to be reflected in their identity. Using Instagram as their primary marketplace meant challenges of an audience familiar with high quality imagery and used to (and somewhat cynical of) being marketed to.

Poster
logo design

logo development

The client had a first draft logo they had designed and wanted something with a similar feel. This gave us a great starting direction for the identity and to create something that would work for the target market and also appeal to the client’s personal taste. The logo is clean and modern with a strong graphic element that can be used to support marketing and communications materials.

Curatr Visual Elements

the result

The client was very happy with the result and decided to extend the project to create their total digital presence and company website.

social media
]]> Snap-it Cover https://sidebar.design/portfolio/snap-it-cover/?utm_source=rss&utm_medium=rss&utm_campaign=snap-it-cover Fri, 15 May 2020 07:14:16 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53370

Snap-it Cover

Snap-it Cover gives you all the risk insurance you need and more for the stuff that matters to you, on your terms. Whether you want to insure something for just a day, or you want to pay weekly or monthly premiums.

the result

Snap-it gives you the flexibility to choose. Using smart object recognition, simply snap a picture of the item you want to insure and let the app do the rest. Transparent premiums, flexible cover, in-app claims processes.

]]> Pornstar Shotz https://sidebar.design/portfolio/pornstar-shotz/?utm_source=rss&utm_medium=rss&utm_campaign=pornstar-shotz Fri, 15 May 2020 07:02:40 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53434

Pornstar Shotz

We were approached to come up with a packaging for a cheeky new vodka infused drink. Pornstar Shotz is a passion fruit and vanilla flavoured vodka shot aimed at the younger target market.

the result

We designed a logo for the brand, a striking bright look and feel, product
packaging, case designs, website and monthly social media plans.

We also opened the door for the brand to expand the range into different types of product extensions.

]]> 48GIN https://sidebar.design/portfolio/48gin/?utm_source=rss&utm_medium=rss&utm_campaign=48gin Fri, 15 May 2020 06:57:33 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53426

48GIN

48 is not just a number. To the distillers who developed it, recipe 48
represents perfection. Knowing they had created something exceptional with its 11 botanicals, this gin could not be contained. It had to be shared.

the result

We helped the brand share their passion for African excellence by launching and creating brand awareness through their website, social media, POS, menus, table talkers, as well as promotional packaging for their Valentine’s campaign.

]]> Al Jazeera Marketing https://sidebar.design/portfolio/al-jazeera-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=al-jazeera-marketing Fri, 15 May 2020 06:46:12 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53415

Al Jazeera Marketing

Al Jazeera asked us to develop the online campaign: Human Stories, Global Perspectives. We had to portray this message in three different ways. These three looks were rolled out at different times online. There were MPU banners and social media posts done for this campaign.

the result

It had a great result and was one of the best performing online campaigns for Al Jazeera.

]]> Matt Le Roux Chiropractics https://sidebar.design/portfolio/matt-le-roux-chiropractics/?utm_source=rss&utm_medium=rss&utm_campaign=matt-le-roux-chiropractics Thu, 14 May 2020 11:38:31 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53385

Matt Le Roux Chiropractics

Matt Le Roux is a Chiropractor who also focuses on functional medicine.

the result

He approached us to completely refresh his brand. We designed a new logo for him as well a responsive website with specific functionalities added to the backend. We also implemented design and strategy for monthly blogs, newsletters and social media platforms.

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