Consultancy Services – Sidebar Design https://sidebar.design Uninterupted Creative Digital Solutions Mon, 15 May 2023 07:56:37 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.3 https://sidebar.design/wp-content/uploads/2020/05/cropped-ICON-BLUE-32x32.png Consultancy Services – Sidebar Design https://sidebar.design 32 32 StitchKraft https://sidebar.design/portfolio/stitchkraft/?utm_source=rss&utm_medium=rss&utm_campaign=stitchkraft Mon, 15 May 2023 07:56:37 +0000 https://sidebar.design/?post_type=liquid-portfolio&p=54112

StitchKraft

Stitchkraft is an Australian footwear company that offers a wide range of work and safety footwear for maximum comfort and performance. The shoes and boots they sell are a perfect fit for any industry. When they tasked us with refreshing their website, we said, “say no more,” and took on the work with the vigour and excitement we do with every job we produce.

the result

Using their existing corporate identity, we aimed to give their website a cleaner, sleeker look. The end result was a seamless and updated website that is not only easy to navigate but easier to shop on as well.

]]> OneDegree South https://sidebar.design/portfolio/onedegree-south/?utm_source=rss&utm_medium=rss&utm_campaign=onedegree-south Mon, 15 May 2023 07:34:58 +0000 https://sidebar.design/?post_type=liquid-portfolio&p=54118

OneDegree South

As an athlete himself, Phillip Ablort-Morgan found it hard to find fitting and comfortable underwear to run in. He then started OneDegree South, which is a sports underwear company that caters to breathability and comfort with a snug fit to run, jump and everything in between while maintaining your performance. OneDegree South produces functional underwear for active and everyday lifestyles.

the result

We took a company that needed a name, look and feel and gave it the boost it needed. From naming convention to branding and packaging, logo design, and email signatures, we did it all – in essence, we created a brand identity for OneDegree South. This is what happens when a great product, amazing ideas, and creative freedom come together.

]]> Neo Nomadic https://sidebar.design/portfolio/neo-nomadic/?utm_source=rss&utm_medium=rss&utm_campaign=neo-nomadic Wed, 07 Sep 2022 08:06:38 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=54003

Neo Nomadic

…And ACTION! Neo Nomadic is a digital production house that deals with content and video production. As a brand that takes what they do seriously, they don’t take themselves as individuals as serious. So when Neo Nomadic tasked us with giving their look and feel a refresh, we said, “hold our bar”.

the result

We took their existing brand identity and gave it a cutting-edge, slick look. As a production company, we focused on their Corporate Identity, gave their logo a cleaner, refreshed look, and packaging such as stationery and other collateral. https://neonomadic.co.za

]]> SalesGuru https://sidebar.design/portfolio/salesguru/?utm_source=rss&utm_medium=rss&utm_campaign=salesguru Wed, 07 Sep 2022 07:43:42 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=54029

SalesGuru

Sales Guru is a team of sales trainers, coaches, consultants, and keynote speakers. They help companies achieve tremendous success by coaching and mentoring stakeholders, sales leaders, managers, and salespeople to achieve their objectives and increase sales. We were asked to refresh and redesign their website and to include a streamlined payment process that integrates with their booking and accounting systems.

the result

A professional, crisp, and detailed display of the company with a fluid customer journey. The updated site makes it easy to navigate, discover, and purchase what Sales Guru offers.

https://salesguru.sidebar.site/keynotes/

]]> Feisty Tiger https://sidebar.design/portfolio/feisty-tiger/?utm_source=rss&utm_medium=rss&utm_campaign=feisty-tiger Mon, 29 Aug 2022 09:38:26 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53990

Feisty Tiger

The women’s sexual health leader, Feisty Tiger, entrusted us to give them the pleasure of a fresh, new look and feel. We designed their logo, packaging, website sliders, video, and corporate identity. Our approach was centred around their belief in educating, uplifting, and empowering women in exploring their bodies.

the result

With the use of their existing CI, we created a fresher approach to their brand with the use of splash-like designs. We made use of earthy and primary colours to give this brand a standout look and feel. https://feistytiger.co.za

]]> Oxford Human Rights Hub: Shaping the Future Series https://sidebar.design/portfolio/oxford-human-rights-hub-shaping-the-future-series/?utm_source=rss&utm_medium=rss&utm_campaign=oxford-human-rights-hub-shaping-the-future-series Thu, 01 Jul 2021 12:44:29 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53803
Instagram feed

Shaping the Future

How can human rights be harnessed to fulfil sexual and reproductive health rights? Shaping the Future, explores this question. It examines sexual and reproductive health and human rights advocacy in the context of abortion, safe childbirth, school and work and examines different human rights tactics in advancing sexual and reproductive health.

web-banners-on-laptop

The series takes a comparative perspective and considers how the strong moral and legal imperatives of human rights can be given detailed substance by grounding them in local context and making them effective in relation to individuals’ lived experiences.

the result

We produced 5 trailers to highlight these issues and also create awareness for the up and coming release of the series for dissemination on the OxHRH website and social channels.

]]> The Oxford Human Rights Hub Website https://sidebar.design/portfolio/the-oxford-human-rights-hub-website/?utm_source=rss&utm_medium=rss&utm_campaign=the-oxford-human-rights-hub-website Thu, 01 Jul 2021 12:33:16 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53843

The Oxford Human Rights Hub Website

We were tasked to come up with a solution to bring together human rights researchers, practitioners and policy-makers from across the globe and to make it as easy as possible to cross-reference all articles, podcasts, journal articles and video content. We needed to ensure that all the content was slick and searchable through both legal categories, as well as by jurisdictions and keywords.

Check it out

the result

A responsive website with a clear user-journey and experience, creating an easily navigable content hub and research and learning tool for students, teachers, academics and advocates of human rights across the globe.

]]> Fragrant House https://sidebar.design/portfolio/fragrant-house/?utm_source=rss&utm_medium=rss&utm_campaign=fragrant-house Fri, 18 Jun 2021 14:11:10 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53802

Laptop Screen

Fragrant House

Fragrant House has sourced the finest French fragrances from the most discerning perfumers in France and they needed a responsive website to stand out in a saturated market.

We designed a bright and bold website that could stand out and hold its own against their competitors. They wanted to have a clear journey where the user could easily navigate between his and hers fragrances, which would then ideally convert into a sale. It really captured the essence of the brand and the origin of the fragrances.

Mobile web design
tablet mockup

the result

Fragrant House website captures the essence of the brand and the origin of the fragrances. The website also makes for a great online user experience, when purchasing their fragrances.

]]> Curatr https://sidebar.design/portfolio/curatr/?utm_source=rss&utm_medium=rss&utm_campaign=curatr Thu, 01 Apr 2021 09:55:21 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53765

Brand Guidelines

Curatr

Curatr offer unique, limited-run items across a range of furnishings, jewellery and gifts. They wanted to target a high-income luxury market with sophisticated design sensibilities, and this had to be reflected in their identity. Using Instagram as their primary marketplace meant challenges of an audience familiar with high quality imagery and used to (and somewhat cynical of) being marketed to.

Poster
logo design

logo development

The client had a first draft logo they had designed and wanted something with a similar feel. This gave us a great starting direction for the identity and to create something that would work for the target market and also appeal to the client’s personal taste. The logo is clean and modern with a strong graphic element that can be used to support marketing and communications materials.

Curatr Visual Elements

the result

The client was very happy with the result and decided to extend the project to create their total digital presence and company website.

social media
]]> Qatar Living https://sidebar.design/portfolio/qatar-living/?utm_source=rss&utm_medium=rss&utm_campaign=qatar-living Mon, 15 Mar 2021 09:38:48 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53757

Qatar Living

Qatar Living

Qatar Living, the first and largest classifieds and news site in Qatar had gone 15 years without any major brand or design refresh. The dated look, while still effective was beginning to struggle against new, younger entrants into the Qatar market from both local and international brands. Additionally QL wanted to extend its brand into more premium offers without alienating the current audience.

We undertook a thorough brand audit as well as reviewing the competitive landscape to see how best to approach these challenges while preserving a decade and a half of heritage and brand loyalty.

Brand Audit
Brand Guidelines
Qatar Living Social Templates

social

A vibrant palette was developed to consistently present and help with category discovery across the wide range of content. Alongside clean geometrical design elements that echoed the hooped speech bubbles of the logo, new premium categories were created as extensions of the existing sections.

Full templates for post, video and related content were supplied so that content could be posted and updated quickly and efficiently and to ensure consistent brand presentation across all platforms.

Qatar Living Social Media

the result

The new refresh has been very well received across the board. The audience loves the fresh, colourful content and the easy of discovery while internally content creation has been made far easier and faster, allowing the teams to focus on quality above quantity. The success of the project also means QL have agreed to take the refresh further across the brand to the website itself and all communications and media.

Qatar Living Premium
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