Brand Development – Sidebar Design https://sidebar.design Uninterupted Creative Digital Solutions Wed, 17 May 2023 10:35:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.3 https://sidebar.design/wp-content/uploads/2020/05/cropped-ICON-BLUE-32x32.png Brand Development – Sidebar Design https://sidebar.design 32 32 StackIt Insure https://sidebar.design/portfolio/stackit-insure/?utm_source=rss&utm_medium=rss&utm_campaign=stackit-insure Wed, 17 May 2023 10:32:24 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=54007

StackIt Insure

We were part of this ground-breaking new insurance product that MFRF launched. It allows consumers to select and “Stack” their insurance – product by product. We conceptualised and designed the user journey and website from the get-go and developed video content to support the project.

the result

We delivered a user-friendly website with a journey that allows users to sign up, register, and get quoted within seconds. Claiming and communications are all done via WhatsApp & Email, providing clients with direct communique and access to their policies with convenient insurance on their terms. We also handled their socials with clever posts that turned traditional insurance offerings on its head – just like the products themselves.

https://stackit.insure/

]]> OneDegree South https://sidebar.design/portfolio/onedegree-south/?utm_source=rss&utm_medium=rss&utm_campaign=onedegree-south Mon, 15 May 2023 07:34:58 +0000 https://sidebar.design/?post_type=liquid-portfolio&p=54118

OneDegree South

As an athlete himself, Phillip Ablort-Morgan found it hard to find fitting and comfortable underwear to run in. He then started OneDegree South, which is a sports underwear company that caters to breathability and comfort with a snug fit to run, jump and everything in between while maintaining your performance. OneDegree South produces functional underwear for active and everyday lifestyles.

the result

We took a company that needed a name, look and feel and gave it the boost it needed. From naming convention to branding and packaging, logo design, and email signatures, we did it all – in essence, we created a brand identity for OneDegree South. This is what happens when a great product, amazing ideas, and creative freedom come together.

]]> Neo Nomadic https://sidebar.design/portfolio/neo-nomadic/?utm_source=rss&utm_medium=rss&utm_campaign=neo-nomadic Wed, 07 Sep 2022 08:06:38 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=54003

Neo Nomadic

…And ACTION! Neo Nomadic is a digital production house that deals with content and video production. As a brand that takes what they do seriously, they don’t take themselves as individuals as serious. So when Neo Nomadic tasked us with giving their look and feel a refresh, we said, “hold our bar”.

the result

We took their existing brand identity and gave it a cutting-edge, slick look. As a production company, we focused on their Corporate Identity, gave their logo a cleaner, refreshed look, and packaging such as stationery and other collateral. https://neonomadic.co.za

]]> Feisty Tiger https://sidebar.design/portfolio/feisty-tiger/?utm_source=rss&utm_medium=rss&utm_campaign=feisty-tiger Mon, 29 Aug 2022 09:38:26 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53990

Feisty Tiger

The women’s sexual health leader, Feisty Tiger, entrusted us to give them the pleasure of a fresh, new look and feel. We designed their logo, packaging, website sliders, video, and corporate identity. Our approach was centred around their belief in educating, uplifting, and empowering women in exploring their bodies.

the result

With the use of their existing CI, we created a fresher approach to their brand with the use of splash-like designs. We made use of earthy and primary colours to give this brand a standout look and feel. https://feistytiger.co.za

]]> Funeral Fundi https://sidebar.design/portfolio/funeral-fundi/?utm_source=rss&utm_medium=rss&utm_campaign=funeral-fundi Mon, 21 Feb 2022 13:31:25 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53859

Funeral Fundi

Funeral Fundi not only offers South Africans affordable funeral cover in general, but also allows consumers an effective quoting process whereby they can easily add family members as well as extended family members to their policy.

Funeral Fundi
Website mockup on laptop
Facebook Carousel

the result

We developed the Funeral Fundi user journey and website to be super friendly and easy to navigate, with a stunning design that brings it all together.

]]> Comma Insure https://sidebar.design/portfolio/comma-insure/?utm_source=rss&utm_medium=rss&utm_campaign=comma-insure Fri, 18 Jun 2021 14:14:04 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53785

website

Comma Insure

A fully integrated website with chatbot functionality, which allows clients to manage their own insurance as they need it. There are 8 categories of items to choose from giving a broad range of cover to consumers. The chatbot feature gives consumers the freedom and flexibility to manage their insurance cover at their own leisure with their finger-tips.

social media

the result

The marketing campaign included a social media drive as well as influencer campaign, an internal staff launch featuring internal marketing communications, brand activations, an SEO/PPC launch as well as a explainer video providing guidelines for consumers to activate their insurance and manage it effectively according to their on demand insurance needs.

]]> Curatr https://sidebar.design/portfolio/curatr/?utm_source=rss&utm_medium=rss&utm_campaign=curatr Thu, 01 Apr 2021 09:55:21 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53765

Brand Guidelines

Curatr

Curatr offer unique, limited-run items across a range of furnishings, jewellery and gifts. They wanted to target a high-income luxury market with sophisticated design sensibilities, and this had to be reflected in their identity. Using Instagram as their primary marketplace meant challenges of an audience familiar with high quality imagery and used to (and somewhat cynical of) being marketed to.

Poster
logo design

logo development

The client had a first draft logo they had designed and wanted something with a similar feel. This gave us a great starting direction for the identity and to create something that would work for the target market and also appeal to the client’s personal taste. The logo is clean and modern with a strong graphic element that can be used to support marketing and communications materials.

Curatr Visual Elements

the result

The client was very happy with the result and decided to extend the project to create their total digital presence and company website.

social media
]]> Qatar Living https://sidebar.design/portfolio/qatar-living/?utm_source=rss&utm_medium=rss&utm_campaign=qatar-living Mon, 15 Mar 2021 09:38:48 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53757

Qatar Living

Qatar Living

Qatar Living, the first and largest classifieds and news site in Qatar had gone 15 years without any major brand or design refresh. The dated look, while still effective was beginning to struggle against new, younger entrants into the Qatar market from both local and international brands. Additionally QL wanted to extend its brand into more premium offers without alienating the current audience.

We undertook a thorough brand audit as well as reviewing the competitive landscape to see how best to approach these challenges while preserving a decade and a half of heritage and brand loyalty.

Brand Audit
Brand Guidelines
Qatar Living Social Templates

social

A vibrant palette was developed to consistently present and help with category discovery across the wide range of content. Alongside clean geometrical design elements that echoed the hooped speech bubbles of the logo, new premium categories were created as extensions of the existing sections.

Full templates for post, video and related content were supplied so that content could be posted and updated quickly and efficiently and to ensure consistent brand presentation across all platforms.

Qatar Living Social Media

the result

The new refresh has been very well received across the board. The audience loves the fresh, colourful content and the easy of discovery while internally content creation has been made far easier and faster, allowing the teams to focus on quality above quantity. The success of the project also means QL have agreed to take the refresh further across the brand to the website itself and all communications and media.

Qatar Living Premium
]]> Doha News https://sidebar.design/portfolio/doha-news/?utm_source=rss&utm_medium=rss&utm_campaign=doha-news Tue, 05 Jan 2021 10:04:32 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53632

Doha News Brand

Doha News wanted to relaunch after a period of shutdown and a change of ownership. With a history of and strong reputation for hard-news, the new management wanted to expand areas of coverage to include more life-style subjects without losing the existing brand recognition and previous good will and loyalty embedded in the audience.

The logo and palette were updated to meet today’s digital requirements and a crisp and professional no-nonsense design language built around them to present the new and improved Doha News to a potentially sceptical audience.

Web

A new website was developed to present information in as clear and uncluttered way as possible. Referencing the hard-news heritage with clean design and a content-first approach, images were made a priority to provide an eye-catching and welcoming user experience and make space for new, informative types of content.

Social

To support the new branding and expand segment appeal a rich, jewel-like colour palette was introduced to compliment the clean design for social templates. It was Applied across social in varying degrees to compliment content types and topics. This, alongside the image -priority strategy, ensured that Doha News posts would stand out in users’ social feeds.

Strands

To support the new branding and expand segment appeal a rich, jewel-like colour palette was introduced to compliment the clean design for social templates. It was Applied across social in varying degrees to compliment content types and topics. This, alongside the image -priority strategy, ensured that Doha News posts would stand out in users’ social feeds.

News

Building on the boxed logo identity, the design communicates the concept of Doha News as a repository for all your essential related content. The strong, dynamic horizontal and vertical movement signify speed and up-to-the minute information while complementing the angular and linear characteristics of the brand design as a whole.

Round Up

A regular show providing an overview of recent top News stories. Design and branding was built to reflect the News look and feel but with a heightened dynamic approach and presentation. This anchored the content to Doha News’ existing output while giving it a fresh and engaging aspect.

Up & Coming

Modern, geometric designs and dynamic animation provide placeholders for footage content to help highlight the real stars of this show – the entrepreneurs and creators of Doha. The bold colours and shapes point to modern, cutting edge ideas and a forward-thinking approach to innovation and ideation.

Styled by Reina

A personality led vehicle for the stylish and charismatic Reina Bouchakra. Hand drawn illustration combined with bold pastel patterns and real-life footage give life to the titles for this varied and chic show. The welcoming design avoids any snobbishness or exclusivity often associated with high fashion and appeals to both the fashion conscious and casual audience.

Doha Eats

A friendly, informal hand drawn identity perfectly set the tone for this relaxed and intimate foodie show, looking at everything form local restaurants to recipes and food news. The title design reduces responsively from a Doha skyline to the distinctive logo lockup of cutlery and text, leaving no doubt as to the content the viewer is about to see.

Bookmarked

Doha News’ books review show needed something to set it apart from the familiar stuffy formats of traditional review shows. Bold, modern geometric shapes interact with human hands to create an energetic and active identity for a subject usually perceived to be relatively staid and academic.

]]> Uloans https://sidebar.design/portfolio/uloans/?utm_source=rss&utm_medium=rss&utm_campaign=uloans Tue, 19 May 2020 13:28:26 +0000 http://sidebar.design/?post_type=liquid-portfolio&p=53457

Uloans

Briefed to created an identity for a joint venture between two established finance companies. We chose the well established UBank to be the visual brand identifier and build on existing brand value.

The current UBank logo was incorporated into the new design and the same letterforms adapted to maximise brand recognition. The design had to communicate the digital-first and personal nature of the product. The existing UBank ‘fingerprint’ logo element was integrated into a lockup that referenced touch ID and fingerprint scanner iconography and app design.

the result

This resulted in a clean and modern design that maximised brand recognition while communicating a digital and personal service.

The vibrant new look was rolled out into a corporate identity, as well as the web portal. It made quite an impact and stood out in an already saturated market.

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